it is a "card-a-month" stationary club that sends its members two hand-letterpressed cards a month, both exclusive and never-to-be-printed-again. this will most certainly be a new subscription of mine.
on their website you can find the past months' cards, and i have quickly fallen in love with both the concept of the shop as well as the cards themselves.
i am someone who very much appreciates well-thought-out and beautifully conceptualized ideas, especially when it comes to small businesses. i strongly support beautiful stores, though typically over-priced and unnecessarily frivolous. small details like pink shopping bags, free temporary tattoos, creative floor coverings, impeccable packaging and unexpectedly shaped business cards are all reasons i go to various shops around san francisco.
as someone who dreams of their own well-done business, i pay impeccable attention to detail in all the things i do. when my business does materialize, you better believe that i'll have creativity shooting coming out my ears. i can't wait until that day comes.
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